Ultimate what?

I’m puzzled by the concept of selling cat food by making it appealing to humans.

Allow me to elaborate, Fancy Feast’s slogan is ‘Enjoy! Ultimate Pleasure’. Never mind the fact that it sounds like they’re trying to sell me viagra, it’s cat food. Are they telling the cats to Enjoy! or the people actually buying the product? As for ultimate pleasure, how on earth do they know?

It’s just…weird.

-Aki